30 July 2026 · Copy for the August Roses push on Meta, to run with the new set of images and videos.
Five primaries and five headlines. Every ad carries all of them and Meta rotates them automatically, matching the message to the person, so the creative stays the only real variable between ads. The five primaries cover three stages: people meeting Pott for the first time, people weighing us up against another candle, and people ready to buy.
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Before this runs
A few things we spotted in the supplied assets that need a decision from your end.
"REFILABLE" is misspelled in five of the assets One L instead of two. It is on statics 1.png, 2.png and 5.png, and on screen in videos Round 3 (3) and Round 3 (4). The same mistake turned up in the Orangery set, so it is probably coming from a shared template rather than being typed fresh each time. Worth fixing at the source.
Two of the videos are the same video Roses Ads - Round 3 - July 26 (6).mp4 and (7).mp4 are identical: same length, same file size, same frames. Only one of them needs to run.
Two typos inside customer captions Round 3 (5) reads "it is amazing like a fres bouquet" and Round 3 (8) reads "since swwapping to these refillable candles". These are genuine customer words, so it is your call whether to tidy them up or leave them as they are. Leaving them can read as more authentic.
Stage 1 · Discovery
For people meeting Pott for the first time.
P1 · The sniff test Edited
Hold it next to a real rose bush.
That is the test.
Roses is English rose and ripe raspberry over rich oud, with vetiver, cedar wood and patchouli underneath.
Floral with proper weight behind it, not the sweet, powdery version most rose candles settle for.
Sixty hours of it from one standard refill.
It comes in a Blush Pott, thrown by hand in the UK.
When the scent is finished the Pott stays and the next refill drops in.
P2 · The evening ritual Edited
Light it at about eight, then leave the room for ten minutes.
The oud goes first, deep and grounding.
Rose petals and vetiver come through after it and the whole thing softens.
Walk back in and the room feels different.
Warmer.
Quieter.
Sixty hours of that from one standard refill.
Handmade pottery, natural rapeseed and coconut wax, and a Pott you keep long after the scent is gone.
Stage 2 · Why Pott
For people weighing Pott up against any other candle they could buy.
P3 · Why this one, not any rose candle Edited
You can buy a rose candle anywhere.
Here is what is different about this one.
The Pott is thrown by hand by an independent UK potter.
It is a piece of pottery first and a candle second, made to sit out on show and to still be in your house in five years.
The scent is a proper blend rather than a single note.
English rose and ripe raspberry over rich oud, finished with vetiver, cedar wood and patchouli.
And when it burns down, nothing goes in the bin.
The wax lifts out clean, the next refill drops straight in, and the Pott carries on.
Buy the pottery once.
Change the scent as often as you like.
P4 · You are choosing the Pott, not the candle Edited
Here is the part people miss.
You are not choosing a candle, you are choosing the Pott.
Start with Roses, English rose and ripe raspberry over rich oud, in a Blush Pott thrown by hand in the UK.
Then change your mind as often as you like.
There is a scent for every season and they all drop into the same Pott, so you are only ever buying the scent, never the jar again.
One Pott.
Every scent we make.
Stage 3 · The Offer
For people close to buying. Retargeting and the new customer campaign.
P5 · Lead with the saving Edited
Save £16.50 on the Roses Starter Pack once you have signed up to the email list.
Every pack is three things in one box.
Your refillable Blush Pott, thrown by hand in the UK.
The Roses scent, English rose and ripe raspberry over rich oud.
And a matching MatchPott, which is £25 on its own.
Bought separately that is £80.50.
The pack is £69, and the sign-up takes another £5 off.
After that, you only ever buy the refill.
HeadlinesAll five run on every ad, across all three stages