30 July 2026 · Copy for the August Roses push on Meta, to run with the new set of images and videos.
Five primaries and five headlines. Every ad carries all of them and Meta rotates them automatically, matching the message to the person, so the creative stays the only real variable between ads. The five primaries cover three stages: people meeting Pott for the first time, people who already know the brand, and people ready to buy. Two extra primaries and one extra headline sit at the bottom as alternates, ready to swap in.
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Before this runs
A few things we spotted in the supplied assets that need a decision from your end.
"REFILABLE" is misspelled in five of the assets One L instead of two. It is on statics 1.png, 2.png and 5.png, and on screen in videos Round 3 (3) and Round 3 (4). The same mistake turned up in the Orangery set, so it is probably coming from a shared template rather than being typed fresh each time. Worth fixing at the source.
Two of the videos are the same video Roses Ads - Round 3 - July 26 (6).mp4 and (7).mp4 are identical: same length, same file size, same frames. Only one of them needs to run.
Two typos inside customer captions Round 3 (5) reads "it is amazing like a fres bouquet" and Round 3 (8) reads "since swwapping to these refillable candles". These are genuine customer words, so it is your call whether to tidy them up or leave them as they are. Leaving them can read as more authentic.
Two review quotes have no name attached "It's like smelling fresh roses" on 6.png and "It's as if you are walking through rose trees" on 7.png both run with five stars but no reviewer name. Worth confirming they are real reviews before they go out as paid ads.
The "sells out" line needs checking Static 10.png has a customer saying she is stocking up "before it sells out for the summer", and several assets say Limited Edition. Stock currently looks healthy and Roses has been running since May. Advertising rules expect a limited-availability claim to be true, so either we confirm an end date or we soften it. None of the copy below uses urgency, deliberately.
The customer content needs usage rights signed off Statics 8.png to 11.png and videos Round 3 (2), (5) and (8) are all customer or creator content. Before they run as paid ads we need confirmation the agreements cover paid usage, and the ads need to be labelled as advertising.
Stage 1 · Discovery
For people meeting Pott for the first time.
P1 · The sniff test Edited
Hold it next to a real rose bush.
That is the test.
Roses is English rose and ripe raspberry over rich oud, with vetiver, cedar wood and patchouli underneath.
Floral with proper weight behind it, not the sweet, powdery version most rose candles settle for.
Sixty hours of it from one standard refill.
It comes in a Blush Pott, thrown by hand in the UK.
When the scent is finished the Pott stays and the next refill drops in.
P2 · The evening ritual Edited
Light it at about eight, then leave the room for ten minutes.
The oud goes first, deep and grounding.
Rose petals and vetiver come through after it and the whole thing softens.
Walk back in and the room feels different.
Warmer.
Quieter.
Sixty hours of that from one standard refill.
Handmade pottery, natural rapeseed and coconut wax, and a Pott you keep long after the scent is gone.
Stage 2 · Why Pott
For people who already know the brand, and for existing customers.
P3 · Why this one, not any rose candle Edited
You can buy a rose candle anywhere.
Here is what is different about this one.
The Pott is thrown by hand by an independent UK potter.
It is a piece of pottery first and a candle second, made to sit out on show and to still be in your house in five years.
The scent is a proper blend rather than a single note.
English rose and ripe raspberry over rich oud, finished with vetiver, cedar wood and patchouli.
And when it burns down, nothing goes in the bin.
The wax lifts out clean, the next refill drops straight in, and the Pott carries on.
Buy the pottery once.
Change the scent as often as you like.
P4 · Already have a Pott Edited
Already have a Pott?
Roses is the one to put in it this month.
English rose and ripe raspberry over rich oud, with vetiver, cedar wood and patchouli underneath it.
Order the refill on its own.
It drops straight into the Pott you already own, and the house smells completely different by this evening.
One Pott.
Every scent we make.
Stage 3 · The Offer
For people close to buying. Retargeting and the new customer campaign.
P5 · What is in the box, then the offer Edited
The Roses Starter Pack is one box with everything in it.
Your refillable Blush Pott, thrown by hand in the UK.
The Roses scent, English rose and ripe raspberry over rich oud.
And a matching MatchPott to keep your matches in.
Choose your size.
Petite is 80g and twenty hours, Standard is 290g and sixty hours, Grand is 600g and seventy hours.
Standard is £69, and there is another £5 off when you sign up to the email list on site.
After that, you only ever buy the refill.
HeadlinesAll five run on every ad, across all three stages
H1Your New Evening RitualEdited
H2A Scent Worth Sitting WithEdited
H3Like Standing Next to a Rose BushEdited
H4One Pott. Many Refills.Edited
H5The Roses Starter Pack, Plus £5 OffEdited
Alternates
Not in the launch five. Approve any of these and it swaps in for one of the lines above.
Alt 1 · Answering the price objection Edited
"Fifty five pounds for a candle" is the wrong way to read it.
You buy the Pott once.
It is handmade by a UK potter, it is yours for years, and it never goes in the bin.
Everything after that is just the refill, which is £27.50 for sixty hours of English rose, ripe raspberry and rich oud.
Buy the pottery once.
Change the scent whenever you like.
Alt 2 · Make the switch Edited
The bit people do not expect is how easy the swap is.
The old wax lifts out clean.
You rinse the Pott, drop the next refill in, and light it.
About a minute, start to finish.
That is the whole idea.
You own one piece of handmade pottery and the scent changes whenever you want it to.
This month it is Roses.
Nothing thrown away, nothing to replace.